Floria is a slow fashion label that is committed to creating high-quality designs with a timeless appeal. The name ‘Floria’ itself embodies the core concept of the brand. Derived from Papiamento, the local language of Curacao, it means ‘to bloom’ or ‘to flourish’. And that is exactly the ultimate aspiration of Floria: to make people and our planet flourish.
The brand believes in the power of openness and is committed to sharing every detail of its supply chain. This ensures that all individuals involved in crafting their garments enjoy safe and ethical working conditions. Moreover, it empowers consumers with the knowledge of exactly what they are purchasing. With Floria, you can trace the complete product journey of each garment, from its inception to the final creation.
All materials used in the garments are natural and biodegradable. Unlike synthetic fibers that take centuries to decompose, Floria opts for materials like GOTS-certified cotton, RWS-certified merino wool, and dead-stock linen. By doing so, they minimize their environmental footprint and embrace materials that seamlessly reintegrate into the natural world. They also ensure the welfare of animals when using natural materials derived from them.
Floria works closely with small artisans and partners who share their values. They respect and appreciate age-old traditions and crafts, incorporating the wisdom of these artisans into their designs. The collection consists of a variety of suits, including shorts and long pants. They are carefully handcrafted and benefit from the knowledge and expertise of small artisans. This means that these suits beautifully combine traditional craftsmanship with a modern touch, making them truly special and unique.
What is beautiful about the brand is that they acknowledge that they cannot be perfect. However, they try to do as good as they possibly can with their purpose in mind. Floria believes that big changes start with small, conscious choices made daily. It’s about individuals collectively striving to positively impact themselves, others, and the planet. Froukje, as the founder, has initiated a journey where sustainable fashion flourishes, and she invites you to be part of this transformative experience. She aptly says, “Be the change, and the world will change by your example.”
