We are very happy that we found a new treasure! Project Mirë is a new sustainable fashion brand from Amsterdam, founded by Alvina Kalami. The collection draws inspiration from Alvina’s Albanian heritage and her love for the ocean. With earthy tones and light materials, the brand exudes a natural elegance.
We already see ourselves at the swimming pool in one of the co-ord sets or strolling in the streets of Italy wearing the elegant black maxi dress. Sounds wonderful, right?
Mirë means ‘good’ in Albanian and that is exactly what Alvina envisions with her brand: making a positive impact on the world through fashion. This means focusing on sustainable production and ensuring fair working conditions. Project Mirë produces small quantities to reduce waste and only uses GOTS-certified organic cotton gauze for the materials. These timeless pieces are designed to remain fashionable for years to come.
The clothes feature beautiful details, such as pockets in the dresses and coconut buttons on the shirts, giving them a luxurious feel. Their minimalist designs are a perfect addition to your capsule wardrobe.
Supporting small, local brands is essential for protecting our planet and its communities. While fast fashion offers affordable and trendy options, investing in durable and timeless clothing is a more conscious choice. Join us in supporting Project Mirë and make a positive impact on your wardrobe and the world!
The pictures are photographed by Yolanda Calatrava Dominguez and the model is Marieke Berendsen.
